![]() Some of the packets cost $9.99! The Starter Pack, for example. Why? Because when I first looked at the add on packets, after installing the editor, I felt compelled to buy some, because the prices are SO accessible and I don’t need to buy them all, just those I need. I truly believe this old-fashioned marketing gimmick will work here. Gillette did it giving razors away and expecting people to become faithful and regular buyers of their blades… and that’s where the saying comes from. This is not a new technique, the old “giving away the razor, selling the blades” principle works here. ![]() Yes, it is free, but it is conceived to make you want to have either the HitFilm 3 Pro or buy the multiple expansion packages available to make the free version a more versatile tool. Well, let’s say that this “free” is, partially, a marketing trick. ![]() Being new to video, as I am essentially a photographer (and a journalist) who wants to explore the new option in his DSLR, I must admit I fell in love with HitFilm3 Express when I opened and tried it: everything seems to be in the right place.
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